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PRIVATE CREDIT ADVISORY

Find the Right Credit Partner
for Your Transaction

Financing strategy, positioning, and structure advisory to connect you with private credit lenders that align with your company profile, financials, and financing objectives.

Principal Amount

$2.5M to $50M+

Underwriting Profile

Cash-flow, asset-based, real estate & special situations

Company Size

Lower-middle and middle-market

Company Ownership

Privately-owned and sponsor-backed

Geography

United States and Canada

WHY JANNU CAPITAL

Data-Driven Precision, Relationship-Driven Execution

Navigate the fragmented credit market with greater intelligence, connectivity, and conviction.

Sophisticated Identification

We understand the priorities of private credit lenders, founders, executives, and sponsors to identify strong alignment between the company, credit partner, and financing opportunity.

Industry Intelligence

We combine proprietary datasets, unstructured public information, lender-provided information, and custom-trained AI agents to generate differentiated, up-to-date intelligence that enables us identify the right private credit partner for your financing opportunity.

Valuable Network

We continually develop and invest in relationships with differentiated credit partners that demonstrate flexibility, provide attractive financing solutions, and take a long-term view of company success.

Transparency & Control

We reduce the administrative burden while protecting the sensitivity of private company information. You remain informed and in control of what is shared, while we coordinate the efficient exchange of information on your behalf.

WHY PRIVATE CREDIT

A More Responsive Approach to Financing

Move from opportunity to closing in weeks, not months.

Fast Execution

Move from opportunity to closing in weeks, not months. Private credit lenders often benefit from leaner decision-making, streamlined approvals, and sector specialists who understand your business and financing needs from the outset.

Increased Closing Certainty

Private credit lenders deploy committed capital, begin diligence early, and structure transactions directly with borrowers. With less dependence on syndication or public market conditions, they can provide greater execution certainty and a more predictable path from term sheet to funding.

Higher Risk Tolerance

Private credit lenders can address situations that fall outside traditional bank parameters, including higher leverage, complex credits, cyclical industries, negative EBITDA, and special situations. Their flexible capital and structuring capabilities enable more tailored solutions for transactions that require a differentiated approach.

Structural Flexibility & Fewer Covenants

Private credit lenders can tailor financing around a borrower’s business, cash flow, and objectives, with terms and covenants negotiated directly. Traditional bank financing is often more constrained by standardized credit policies, regulatory requirements, and syndication considerations.

OUR PROCESS

From Financing Readiness to Funding

We understand the priorities of private credit lenders, founders, executives, and sponsors to identify strong alignment between the company, credit partner, and financing opportunity.

Introduction + Assessment

We assess your financing opportunity in relation to your company profile, financials, timelines, and use of proceeds to determine if and how to move forward with the opportunity

Structuring + Positioning

We collect the necessary information and perform a financing opportunity mandate evaluation to determine your credit profile, suitable credit structures, and positioning of the financing opportunity to potential lenders.

Identification + Verification

Leveraging our extensive industry intelligence and valuable network, we efficiently identify which private credit lenders strongly align with your financing opportunity and validate alignment directly with the lender.

Engage + Compare

We establish and coordinate engagements with qualified lenders and work towards obtaining term sheets to select your best option.

Underwriting + Funding

We provide guidance, facilitate streamlines communication and document exchange during the underwriting process, and focus on maintain momentum and fast closing of the transaction.

WHO WE HELP

Lower-Middle and Middle-Market Focus

A structured, intelligence-driven approach designed to minimize blind spots across the private credit market.

Privately Held Companies

Financing guidance for founders, families, owners, and management teams that do not maintain an internal debt capital markets function.

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Sponsors and Portfolio Companies

Targeted support for acquisitions, add-ons, refinancings, recapitalizations, growth initiatives, and portfolio-company liquidity needs.

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Referral Partners

A disciplined private-credit resource for attorneys, accountants, bankers, consultants, M&A advisers, fractional CFOs, and other trusted professionals.

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Evaluate Your Financing Opportunity

Provide a preliminary overview of your company and financing objective. Jannu Capital will assess whether the opportunity appears suitable for an initial discussion and identify the information required for the next stage.